Jun 3, 2026
A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.
May 27, 2026
Patients do not always hesitate because they doubt the dentistry.
Sometimes the treatment feels too big.
In this episode, Sara Hansen sits down with Sommer Carrol to talk about what patients carry into the room before they ever hear the treatment plan: fear, embarrassment, cost concerns, and the hope that someone will...
May 13, 2026
Patients do not always doubt the diagnosis because they distrust the doctor.
Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts.
In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure,...
May 6, 2026
Patients do not always doubt the dentistry. They doubt what they cannot feel yet.
In this episode, Dr. Wade Kifer explains how clinical
confidence, team alignment, and clear communication help patients
trust the diagnosis before pain forces the decision.
A correct diagnosis does not automatically create patient trust.
Apr 29, 2026
Google Ads can work, but they are not a strategy by themselves.
In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the...