Apr 29, 2026
Google Ads can work, but they are not a strategy by themselves.
In this episode of Everyday Practices, Regan Robertson and Sara Hansen break down how dentists should think about digital advertising before they spend money. The goal is not more clicks. It is choosing the right platform, the right message, and the...
Apr 22, 2026
In this episode of Everyday Practices, Regan Robertson
and Sara Hansen sit down with Dr. Jon Ehlers to unpack what
patients are really deciding in the chair.
Patients do not say yes because they understood every clinical
detail. They say yes when they feel safe, seen, and confident in
the person guiding them. In this...
Apr 9, 2026
A strong brand promise means nothing if the patient experience breaks the moment someone walks through the door. In this episode, Sara Hansen and Matt Hutchings unpack why trust is built or lost in the first few minutes, and how authentic marketing only works when the real experience supports it.
Apr 3, 2026
Thinking about going out of network? This episode breaks down what practices must do before making the move, from team training and patient communication to internal systems and marketing that replaces demand before it disappears.